Despite being on retail shelves for over a year, Mario & Sonic at the Olympic Games is still flying out of stores, with the popular title nearing the magical mark of two million in sales.

According to MCV, Sega has confirmed that sales currently stand at nearly 1.3 million on Wii and 460 000 on the Nintendo DS.

"Our aim is to hit two million by the end of 2008," Sega UK sales director John Clark told MCV. "Only Wii Play has more lifetime sales on Wii which tells its own story. And so far this year M&S has only been outsold on Wii by Wii Fit, Wii Play and Mario Kart Wii.

"On Nintendo DS it's the biggest full price title of the year so far, and is second only to Dr Kawashima's Brain Training for all price points.

"There are a team of people constantly evaluating where sales should be, and the marketing has been linked well to drive this.

"We have advertised on television four times; the launch of the Wii format, the launch of the DS, the spring and autumn campaigns. This is a first for Sega."

Discussing the new bundles: "Mario & Sonic at the Olympic Games on Wii has been achieving in excess of a 30 per cent attach rate.

"Working closely with retail has been key to driving this attach rate and will continue to be key throughout the peak period."