Microsoft has revealed that November was the biggest sales month for the Xbox 360 in its six-year European history, with sales up 124% over last November, versus 43% for Wii and 3% for PlayStation 3.

GfK-ChartTrack data shows that the console outsold PlayStation 3 across the entire region and in particular has seen significant gains in markets like France, Spain and Italy, where it has been outselling PlayStation 3 week after week.

Chris Lewis, Regional Vice President, Interactive Entertainment Business EMEA, said: "In the current economic conditions, consumers are more cautious than ever and looking for more value for their entertainment spend," said Lewis. "Xbox 360 delivers that value - we're now the best-value next-gen console on the market and this positive momentum indicates Xbox 360 is offering the right blend of gaming and entertainment experiences at the right price."

Piers Harding-Rolls, senior games analyst at media research company Screen Digest said: "Even under the current economic conditions European consumers are spending strongly on games as we reach the mass adoption phase of this cycle of consoles. Consumers recognise that games offer a strong value proposition compared to many other forms of entertainment and this is being reflected at the tills."