Ubisoft has announces that Tom Clancy's EndWar, the newest brand in the Tom Clancy series of video games, is now available in stores.

Tom Clancy's EndWar goes beyond other war games by allowing players to use their own voice to control units, offering command of the action at the speed of thought. Available for the Xbox 360 and the PlayStation 3, Tom Clancy's EndWar is the first brand-new Tom Clancy franchise since Tom Clancy's Splinter Cell was introduced in 2001.

"By allowing players to control the game entirely with their voice, the launch of Tom Clancy's EndWar marks a strategic shift in the way games can be played," said Tony Key, senior vice president of sales and marketing at Ubisoft.

Tom Clancy's EndWar has been built from the ground up solely for the current generation of gaming consoles.

"We are seeing a major trend in intuitive interfaces augmenting and even replacing standard controller-based input in video games," said Billy Pidgeon, Research Manager, Consumer Markets: Games, IDC. "While motion tracking with sensors and cameras is typically used, voice command and control has been more challenging for developers. Ubisoft's EndWar demonstrates how voice command's natural accessibility delivers a more immersive and realistic gameplay experience."