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Xbox price cut fueling sales boost

Microsoft has announced that in the last two weeks the Xbox 360 has outsold the PS3 by a margin of two-to-one in the UK.

This amounts to a 214% sales spike, due in no small part to Microsoft's recent price cut for the console, which saw the Arcade model drop to £129.99.

No comparison to the Wii was mentoned, however, which is probably a good indication that it is still outselling the 360, despite now costing £50 more than its Microsoft counterpart.

Chris Lewis, VP of Microsoft's interactive entertainment business in Europe, Middle East and Africa, comments: "This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK.

"We've seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season.

"Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we're now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it."

 
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