Microsoft has announced that the Xbox 360 has broken through the six million mark in Europe, thanks to "strong momentum" for the console across the region.

A part of this strong momentum can be attributed to a reduction in the estimated retail price (ERP) of the console last week, bringing the entry-level ERP for the Arcade unit down to £129.99, the Premium machine to £169.99, and the Elite model to £229.99.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: "We're very excited that more consumers in Europe are joining the ever-growing Xbox 360 community.

"We're now the best-value next-gen console on the market with an entry-level ERP of £129.99, and consumers have clearly responded to that offering. We're supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment.

"With the New Xbox Experience on the horizon, and great titles like Lips, Scene It?; You're In The Movies, Fable 2, and more, there's never been a better time to jump in to all that Xbox 360 offers."