Head honcho of EA Sports Peter Moore has said that he doesn't support any plans to initiate legal action against file-sharing consumers, saying that "it didn't work for the music industry."

"I'm not a huge fan of trying to punish your consumer," Moore said. "Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.

"Yes, we've got to find solutions," he continued. "We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing.

"But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."

Moore believes there are important lessons to be learned from similar actions taken by other industries.

"If we learned anything from the music business, they just don't win any friends by suing their consumers," he said. "Speaking personally, I think our industry does not want to fall foul of what happened with music."