EA has announced that Gemma Atkinson will join the litany of TV stars to make an appearance in the Command & Conquer series.

Atkinson, of Hollyoaks and I'm A Celebrity... Get Me Out Of Here fame, will take on the role of Lt. Eva McKenna - you may remember her from Red Alert 2, or as the female voice that says "building..." when you create a new unit - in Command & Conquer: Red Alert 3.

Gemma said: "I'm a gamer and the chance to act in one of the best loved videogames was an opportunity I was really keen to explore - especially as Eva is such a strong female character. The worlds of gaming and film are getting ever closer and as an actress I wanted to explore this exciting new area of drama, broaden my acting skills and continue the active, outgoing side of my personality that I showed in I'm A Celebrity..."

Command & Conquer: Red Alert 3 is set to be release across the PS3, Xbox 360, and PC.