Former 'Hitman' programmers' new game studio, The Game Equation, has announced the launch of its first game, 'Deep Blue Sea'.

"After working on top-rated shooters for years, we were ready to work in a smaller company and make smaller games. We started to notice how people with our background were making top hits in the casual games industry," explains Brian Meidell, co-owner of the Copenhagen based company, The Game Equation. "We realised that the high end of the casual games industry was within our reach, and that the shorter product cycles and smaller company setting was exactly what we wanted. These are games that remind us of the ones we played when growing up," he smiles.

"We studied the different options, and decided on the match-3 genre for 'Deep Blue Sea'," explains Bo Cordes, co-owner of The Game Equation. "Our goal was to apply our knowledge and experience towards creating a casual game with totally smooth and responsive gameplay or 'tight' gameplay as we call it."

'Deep Blue Sea' is available for PC and Mac, with a demo available at http://www.thegameequation.com/games/deepbluesea/